by Dr. Tricia Groff | Nov 5, 2025 | Business Psychology
My client—a founder who’d built and sold his first business—got there first. I’d been an early adopter of AI, but he’d started using it more deeply in developing his second business. He’s optimistic and tolerant of risk, built a business at a young...
by Dr. Tricia Groff | Jan 20, 2025 | Business Psychology
It’s Monday. If you’re like me, sometimes you’re excited, and sometimes you want to pull the covers back over your head and stay in bed. Sometimes, it’s because you didn’t catch a break on the weekend, and you feel hurled into the week whether...
by Dr. Tricia Groff | Jul 30, 2024 | High Achievers
“I just don’t want to disappoint people,” she said. I have heard this statement numerous times from leaders at all levels. What I know now is that for some of us, disappointing people feels like a hard stop, a death of sorts. Sometimes, it feels like...
by Dr. Tricia Groff | Jul 29, 2024 | Business Psychology
“Am I wasting my life if I retire at 40?” I heard the angst in his voice, and I wanted to hug him. It wasn’t the first time I’d heard about the uncertainty and isolation of business success. I have a habit of writing about what I hear behind the scenes so that people...
by Dr. Tricia Groff | May 21, 2024 | High Achievers
“Can you still kill snakes?” I asked him. My client was transitioning from a difficult, lucrative, and “secure” career to building his own business. We had assessed his skill sets, emotional fortitude, and possible trajectories for the path forward. We are both...
