by Dr. Tricia Groff | Apr 21, 2026 | High Achiever Psychology, Psychology and Business
“I’ve worked hard to be successful, and now I’m struggling with whether it is taking up too much of my identity. I feel like my strategy may be turning in on itself.” “Will people like me or want to hang with me….okay, fine, love me,...
by Dr. Tricia Groff | Nov 5, 2025 | Psychology and Business
My client—a founder who’d built and sold his first business—got there first. I’d been an early adopter of AI, but he’d started using it more deeply in developing his second business. He’s optimistic and tolerant of risk, built a business at a young...
by Dr. Tricia Groff | Sep 12, 2025 | Human Due Diligence & People Assessment, Psychology and Business
How to Assess Experts - The Expert I Chose I was unconscious when he introduced me. January 2025: “This is Dr. Tricia Groff. She is a business psychologist. Her goals are to hike, run, go shopping, and attend festivals with her friends.” September 2025: 7-month...
by Dr. Tricia Groff | Jan 20, 2025 | Decision-Making, Psychology and Business
It’s Monday. If you’re like me, sometimes you’re excited, and sometimes you want to pull the covers back over your head and stay in bed. Sometimes, it’s because you didn’t catch a break on the weekend, and you feel hurled into the week whether...
by Dr. Tricia Groff | Jul 30, 2024 | Leadership, Owners & Entrepreneurs
“I just don’t want to disappoint people,” she said. I have heard this statement numerous times from leaders at all levels. What I know now is that for some of us, disappointing people feels like a hard stop, a death of sorts. Sometimes, it feels like...
by Dr. Tricia Groff | Jul 29, 2024 | Owners & Entrepreneurs, Psychology and Business
“Am I wasting my life if I retire at 40?” I heard the angst in his voice, and I wanted to hug him. It wasn’t the first time I’d heard about the uncertainty and isolation of business success. I have a habit of writing about what I hear behind the scenes so that people...
